Morgan emphasizes that the first year of business is the hardest but crucial for long-term success. She advises documenting every process, resisting the urge to take personal profits early, and focusing on building a savings buffer for tough times. Delaying gratification and living frugally in the beginning will pay off later. Morgan also highlights the importance of hiring people with complementary skills, not just those who are like you, to enhance the growth of your business​.